Audi Premium Charging
Role
Year: 2019
Duration: 3 months
Team: 1 UX design director, 1 PM, 3 Engineers
Tool: Sketch, Zeplin
Problem
How can we effectively assist users to embracing the new charging experience?
Although Audi introduced its new electric car, the 2019 E-Tron, customer purchases have remained relatively low, largely due to hesitation in adopting this new driving and charging experience.
Solution
myAudi App
To attract more customers, Audi is offering an enticing incentive: complimentary charging credits equivalent to around 2,000 miles, redeemable at Electrify America charging stations.
1.Enrollment
Dealers assist customers with enrolling in the premium offer during the vehicle purchase process. If customers don't complete enrollment in-store, they can easily self-enroll through the myAudi app. For a quick and seamless enrollment, customers must provide their phone numbers.
2. Start Charging with Electrify America Credits
At Electrify America stations, users can effortlessly start the charging process by following the app's instructions.
3. Monitor Energy Credit
Users can log into the myAudi app and access their myAudi account. In the 'Vehicle' tab, they can view key information such as remaining charging credits, expiration date, charging history, and details of each charging session. This gives users a clear, comprehensive overview of their charging usage and related data.
Role
Year: 2019
Duration: 3 months
Team: 1 UX design director, 1 PM, 3 Engineers
Tool: Sketch, Zeplin
Problem
How can we effectively assist users to embracing the new charging experience?
Although Audi introduced its new electric car, the 2019 E-Tron, customer purchases have remained relatively low, largely due to hesitation in adopting this new driving and charging experience.
Solution
myAudi App
To attract more customers, Audi is offering an enticing incentive: complimentary charging credits equivalent to around 2,000 miles, redeemable at Electrify America charging stations.
1.Enrollment
Dealers assist customers with enrolling in the premium offer during the vehicle purchase process. If customers don't complete enrollment in-store, they can easily self-enroll through the myAudi app. For a quick and seamless enrollment, customers must provide their phone numbers.
2. Start Charging with Electrify America Credits
At Electrify America stations, users can effortlessly start the charging process by following the app's instructions.
3. Monitor Energy Credit
Users can log into the myAudi app and access their myAudi account. In the 'Vehicle' tab, they can view key information such as remaining charging credits, expiration date, charging history, and details of each charging session. This gives users a clear, comprehensive overview of their charging usage and related data.
Audi.com
Audi.com
Collaboration
Collaboration
Building on the Audi design system, I created design annotations and performed word counts for multiple pages. This comprehensive effort covered various screen sizes and different stages of the charging process.
Building on the Audi design system, I created design annotations and performed word counts for multiple pages. This comprehensive effort covered various screen sizes and different stages of the charging process.
Outcome
Outcome
Within the first month of its launch, the myAudi app received over 1,200 downloads, with users taking advantage of the exclusive offer. The client expressed their satisfaction by sending a recognition email, praising my dedication and hard work.
Within the first month of its launch, the myAudi app received over 1,200 downloads, with users taking advantage of the exclusive offer. The client expressed their satisfaction by sending a recognition email, praising my dedication and hard work.
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