Yirental Homeowner Experience
Company: Yirental | Timeline: 3 months | Role: UX Designer (The team of 1 UX Designer, 2 Engineers, 1 Product Manager)
Background
How can we streamline the entire homeowner workflow into a single, centralized platform?
Yirental is a digital platform designed to help Mandarin-speaking students, young professionals, and homeowners in the U.S. find rental and housing solutions. Since its launch in 2017, the platform has grown to over 100,000 users and 150,000 app downloads
While renters have appreciated the platform for making it easier to find housing and roommates, many homeowners have voiced concerns. Aside from listing properties and communicating with tenants, the platform offers limited tools for rental management. As a result, homeowners often juggle multiple platforms, which is both time-consuming and expensive. They are looking for an all-in-one solution to streamline property management.
User Research
What do users think?
We received 20 survey responses:
52% of respondents prioritize renter selection services, with many also showing interest in other renter-related services.
After conducting interviews with four property managers and three homeowners, we identified our target users as individual homeowners with 1-2 rental units, most of whom have only been renting for a few years.
Many homeowners either hire property managers or rely on online tools like Airbnb, Yirental, and Zillow for basic tasks such as listing properties. However, these platforms often lack features for reviewing applications, selecting renters, and drafting contracts.
A common concern among homeowners is finding trustworthy tenants, while many noted that maintenance is the most time-consuming aspect of managing their rentals.
Brainstorming and Iteration
How can we integrate this with the existing platform experience?
After conducting a comparative analysis and user interviews, we created a user journey map outlining the homeowner's experience. We also evaluated how the platform's current popular features support their tasks. Based on the interview data, most homeowners are primarily concerned with selecting a reliable renter, with much of their work focused on the early stages of the rental process.
Design
Homeowner Experience
Access the application feature
Homeowners can view renter applications on their homepage. They can also review accepted, completed, and invited applications from the applications dashboard.
Message with renter
The users can check the detailed completed application, and if they have any questions, they can message the renters.
Invite renters to apply directly to their listing
Homeowners can invite potential renters to apply for their listings if they have the renter’s email or are connected on the platform.
Result
After the new feature launched, we achieved a 78% customer satisfaction rate.
Yirental Homeowner Experience
Company: Yirental | Timeline: 3 months | Role: UX Designer (The team of 1 UX Designer, 2 Engineers, 1 Product Manager)
Background
How can we streamline the entire homeowner workflow into a single, centralized platform?
Yirental is a digital platform designed to help Mandarin-speaking students, young professionals, and homeowners in the U.S. find rental and housing solutions. Since its launch in 2017, the platform has grown to over 100,000 users and 150,000 app downloads
While renters have appreciated the platform for making it easier to find housing and roommates, many homeowners have voiced concerns. Aside from listing properties and communicating with tenants, the platform offers limited tools for rental management. As a result, homeowners often juggle multiple platforms, which is both time-consuming and expensive. They are looking for an all-in-one solution to streamline property management.
User Research
What do users think?
We received 20 survey responses:
52% of respondents prioritize renter selection services, with many also showing interest in other renter-related services.
After conducting interviews with four property managers and three homeowners, we identified our target users as individual homeowners with 1-2 rental units, most of whom have only been renting for a few years.
Many homeowners either hire property managers or rely on online tools like Airbnb, Yirental, and Zillow for basic tasks such as listing properties. However, these platforms often lack features for reviewing applications, selecting renters, and drafting contracts.
A common concern among homeowners is finding trustworthy tenants, while many noted that maintenance is the most time-consuming aspect of managing their rentals.
Brainstorming and Iteration
How can we integrate this with the existing platform experience?
After conducting a comparative analysis and user interviews, we created a user journey map outlining the homeowner's experience. We also evaluated how the platform's current popular features support their tasks. Based on the interview data, most homeowners are primarily concerned with selecting a reliable renter, with much of their work focused on the early stages of the rental process.
Design
Homeowner Experience
Access the application feature
Homeowners can view renter applications on their homepage. They can also review accepted, completed, and invited applications from the applications dashboard.
Message with renter
The users can check the detailed completed application, and if they have any questions, they can message the renters.
Invite renters to apply directly to their listing
Homeowners can invite potential renters to apply for their listings if they have the renter’s email or are connected on the platform.
Result
After the new feature launched, we achieved a 78% customer satisfaction rate.
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